This story courtesy of The Food Section via this Wall Street Journal article:
According to Consumers International, “manufacturers are likely to add salt to boost the flavor of the product, and may use salt to maintain customer appeal when sugar levels are reduced.” In the study, a sampling of Kellogg’s Frosties Reduced Sugar cereal was found to contain, on average, 1.5% salt, an amount that is larger than you would find in potato chips.Moreover, the reduced sugar cereal compared unfavorably to a sample of a full-sugar kids’ cereal, Kellogg’s Smacks, which averaged less than 1% salt.
Let me repeat that: LARGER THAN YOU WOULD FIND IN POTATO CHIPS, a food that is generally assumed to be one of the saltiest foods on the shelves. I can’t say for sure that one is necessarily better than the other, but clearly we should be aiming for food that needs neither. Right?
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