Congratulations to the winner of Naturally Boulder Days: Sticky Fingers Cooking!
If you read my PitchSlam Recap, you might be wondering how Sticky Fingers Cooking was able to win with judges comments such as “can’t quite envision the product” and “Loved the story, what is the product?” To put it plainly, Stick Fingers stood out.
Aside from The Wholesome Gourmet (and possibly Shaken, the documentary about Parkinson’s), every other pitch was for a product. How could the judges pick one local, organic, free trade, gluten-free, dairy-free, sugar-free product over another in just 60 seconds? They couldn’t, so they went with the pitch that clearly had the largest scope - one that focused on education.
Sticky Fingers Cooking currently focuses on cooking classes for 2-5 year olds. They also sell cooking kits for young children, and hope to appear in supermarkets with a semi-prepared meal easily finished at home. The judges comments questioning the actual product reflect that the pitch’s focus on cooking education came across as philosophy more than product. Hastily mentioning their idea for a supermarket isle product only led to further confusion.
However, the scope of the business and its educational ideals overcame any faltering during the pitch itself. Recent articles featuring Sticky Fingers in The Daily Camera, Denver Westward and BusinessWeek raised awareness before the PitchSlam even began. Well timed PR ladies!
If you read posts at The Reluctant Eater, you know that although I may mention products from time to time, I do not believe they are the answer to improving our relationship with food. To create the greatest good, we need to educate those who eat blindly, unaware their food choices have severe long-term consequences.
Congratulations to Sticky Fingers Cooking, they took home almost $200,000 worth of prizes!
Organic Food Brokers:
- One full year of national brand management - $180,000 value!
- Detailed review of product, production costs, margins and retail price point
- Detailed review of sales, marketing plans and associated budgets
- Recruiting, hiring, training and management of the regional broker network
- Sales presentations to all 11 Whole Foods Market regions and key national distributors for category review
Boulder Innovation Center:
- Two free months of consulting - $1,500 value!
- Top industry leaders will provide pertinent advice and guidance for your business success
Small Business Development Center (SBDC):
- Two free passes to all five Naturally Boulder/SBDC classes in 2009 - $450 value!
- These classes are perfectly aligned with any new business trying to break into the community and learn from the “2009 Trade Secrets” classes
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Wow! That’s awesome for this company. Always nice to see a small company get a boost like that especially when it involves something for children. My little boy is getting into cooking and for whatever reason…doing the dishes! I’ll bet that won’t last though.