This Naturally Boulder Days Panel featured: Frances Draper, Patrick Rea, and Dr Richard Wobbekind.
Below are my notes from the session.
General Market Outlook
Huge problem: over-leveraged consumer and rising commodity prices (my thought: this will continue to get worse as gas prices rise longterm)
Colorado will be one of the first states to come out of the downturn. Solid population growth, among other reasons.
Natural and Organic Food Industry Outlook
The days of 20% growth are over. Expect 8% annual growth, and plan business models from that.
Only 1% of natural & organic food sales come from online (my thought: 1% is tiny, this market is bound to explode)
Animal supplements is a huge emerging market (who knew?!?)
Takeaway Insights
- Natural & Organic will recover
- Threats to the supplement industry are real. They need to invest in a little house cleaning now to optimize their operations for the future
- Nutrition industry is not internet optimized. Huge opportunity for “mom marketing”
- The Product Promise
- What’s on the label is in the pill
- What’s on the label is in the pill at the point of purchase
- What’s on the label is in the pill at the point of purchase and is absorbed efficiently and effectively into the body
- What’s on the label is in the pill at the point of purchase and is absorbed efficiently and effectively into the body and the food is safe
- Economic Recovery - Consensus is sometime in 2010
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